Search Engine Optimization (SEO) has gotten both more complex and easier at the same time. In this talk, Digital Strategy Works founder, Tony Zeoli, will discuss the complex part, including mobile responsive themes, SSL certificates, Schema.org markups, and page-speed optimization, which is comprised of minification, caching, image compression, and content delivery network (CDN). And, he’ll go over the easy part – crafting exceptional content in your sites pages and posts that can boost your site’s pagerank.

Today, keyword stuffing is dead and backlinks are are on the decline. Publishing authoritative, long form content for semantic search is the next wave in SEO, but the basics are still important Crafting great titles and descriptions that appear in search results drives interest to action. Long tail phrases can, at times, be more successful than battling with big companies who spend top dollar buying keywords.The use of canonical URLs ensures your site isn’t flagged for duplicate content penalties. And, generating and verifying a sitemap in all the major search engines In this talk, Tony will walk through how to optimize your site with a popular SEO plugin, as well as introduce other plugins and third-party resources you will need to ensure that your site is fully optimized for search. He will also show you why social meta is now increasingly important to search and go over a few examples of winning search engine optimized content marketing strategies that get results.